Thursday, June 26, 2008

Mobile Payment(week5)

Mobile payment also calls as mobile web payment or WAP billing. Is the collection of money from a consumer via a mobile device such as their mobile phone, Smartphone, personal digital assistant (PDA). Under mobile payment there are two primary models, which is Premium SMS based transaction payments and Mobile web payment (WAP). Premium SMS based transaction payments is where the consumer sends a payment request via SMS text message to a shortcode and a premium charge is applied to their phone bill. The merchant involved is informed of the payment success and can then release the paid for the goods. Whereas, Mobile wed payment is where the consumer uses web pages displayed on their mobile phone to make a payment.

Nokia and visa have teamed up to provide credit card users in Malaysia a chance to buy items using mobile phone. Using visa’s wave reader, a system that deducts a payment from a credit card when an NFC (near- field communication) mobile is pressed against it, the companies will test out the service in Kuala Lumpur where 200 users will try the technology.
The principal behind this is that customer has the cost of their calls or messages added to their mobile phone bill at an agreed tariff. This process is commonly known as Premium Billing or Reverse Billing. Any value-adding service can be offered to customers on a premium rate SMS basis. SMS costs are capped to an agreed cost per SMS MT and revenue is shared between the network operator and advertiser.
Mobile payment services are developing fast in the Europe and recently in Malaysia. Mobile payment service is also an effective means of providing customers with admission or money off vouchers which can be unique coded or designed to allow viral spread.
MobileExec currently provides premium rate SMS messaging across the all major Malaysian carriers - Celcom, DiGi, Maxis and TMtouch. Such services are currently utilised by many mobile content providers to receive requests and send ring tone, logo and picture messages.
MobileExec has successfully completed numerous such projects for Malaysian clients and more happy to share the experience with you.

Apart from convenience, security and savings, Mobile Money has much more benefits to offer to the Mobile Money Members. MM offer you Mobile Money Corporate call plan. With this plan, can make phone calls at a flat low rate to anybody on any network, and also enjoy 45 hours of free talk time within the Mobile Money Corporate Call Plan Community.
With this program, we provide an avenue for merchants to advertise their new products /services and allow our members and our mobile consumers to purchase the vouchers at a discount, and instantly gets a e Voucher.