3rd Application of certification programme in Malaysia (week 4)

Third-party certification is a scientific process by which a product or service is reviewed by a reputable and unbiased third party to verify that a set of criteria, claims or standards are being met. Certification Authority (CA) is a trusted third party in a public key security system is responsible for vouchsafing the identity of users and issuing them with certificates that bind the public key to their identities.One of the certificate authorities in Malaysia is MSC Trustgate.com Sdn Bhd.

MSC Trustgate.com Sdn Bhd is a licensed certificate authorities in Malaysia which establish in 1999. Trustgate.com Sdn Bhd offer security solutions and leading trust services such as digital certification, digital signatures, encryption and decryption.

VeriSign is a Secure Sockets Layer (SSL) services provide by Trustgate.com Sdn Bhd. This is the standard security technology for establishing an encrypted link between a web server and a browser to ensure all information remains private and integral. SSL is used by websites in the protection of their online transactions with their customers. To be able to create an SSL connection a web server requires an SSL Certificate. All SSL Certificates are issued to either companies or legally accountable individuals.

Corporate Blogging:A new marketing communication tool for companies (week6)

A corporate blog is a blog published by or with the support of an organization to reach that organization's goals. Blog marketing requires to reach out beyond blog and to introduce it to the world. Creating a strategy with standard practices is an important first step towards introducing your blog to the online community.

In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts.

Internally blogs are generally referred to as tools for collaboration and knowledge management.

Though blogging is more popular among online communities for communicating ideas and sharing knowledge, commercializing blogs has provided businesses a new medium for marketing. Generating profits using blogs has invited a lot of businesses to experiment with their online skills. The following are some major benefits of using blogs for marketing.

Converse with Prospective Customers

Conversing directly with customers helps build a reputation for the business. Answering customer queries in real-time can convert a prospect into a sale faster

Invite Traffic to a Website

No matter how good or how bad a website is, if it cannot generate substantial traffic, it's a failure. The more the traffic, the more product sales, ad clicks, leads, and profits.

Advertisement Income

A successful marketing blog can make money by selling its products or services, but a smart blog can earn additional revenues by offering advertisement space to companies offering products on specific areas

Donations

Blogs that offer free stuff on their website, for example, free articles, news, or other useful information, have the option of receiving donations. If the information on the blogs is extremely useful to someone, he/she may wish to oblige by donation