A corporate blog is a blog published by or with the support of an organization to reach that organization's goals. Blog marketing requires to reach out beyond blog and to introduce it to the world. Creating a strategy with standard practices is an important first step towards introducing your blog to the online community.
In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts.
Internally blogs are generally referred to as tools for collaboration and knowledge management.
Though blogging is more popular among online communities for communicating ideas and sharing knowledge, commercializing blogs has provided businesses a new medium for marketing. Generating profits using blogs has invited a lot of businesses to experiment with their online skills. The following are some major benefits of using blogs for marketing.
Converse with Prospective Customers
Conversing directly with customers helps build a reputation for the business. Answering customer queries in real-time can convert a prospect into a sale faster
Invite Traffic to a Website
No matter how good or how bad a website is, if it cannot generate substantial traffic, it's a failure. The more the traffic, the more product sales, ad clicks, leads, and profits.
Advertisement Income
In external communications the potential benefits include strengthened relationships with important target groups and the positioning of the publishing organization (or individuals within it) as industry experts.
Internally blogs are generally referred to as tools for collaboration and knowledge management.
Though blogging is more popular among online communities for communicating ideas and sharing knowledge, commercializing blogs has provided businesses a new medium for marketing. Generating profits using blogs has invited a lot of businesses to experiment with their online skills. The following are some major benefits of using blogs for marketing.
Converse with Prospective Customers
Conversing directly with customers helps build a reputation for the business. Answering customer queries in real-time can convert a prospect into a sale faster
Invite Traffic to a Website
No matter how good or how bad a website is, if it cannot generate substantial traffic, it's a failure. The more the traffic, the more product sales, ad clicks, leads, and profits.
Advertisement Income
A successful marketing blog can make money by selling its products or services, but a smart blog can earn additional revenues by offering advertisement space to companies offering products on specific areas
Donations
Blogs that offer free stuff on their website, for example, free articles, news, or other useful information, have the option of receiving donations. If the information on the blogs is extremely useful to someone, he/she may wish to oblige by donation
1 comment:
beside using corporate blogging.. what else can i use as a marketing tools
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